Brooke McWherter: People, Place, Practice

Program and engagement planning

I provide tools and expert guidance to help you identify priority audiences and understand the behavioral drivers, barriers, and social dynamics that influence change.

Using insights from behavioral and social sciences, I work with you to diagnose challenges and co-design strategic, targeted approaches that align with your goals. Whether you’re aiming to shift practices, improve outreach, or foster long-term engagement, my support helps you move from intention to impact with clarity and purpose.

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Instrument design and analysis

I offer applied social science expertise to support the design and implementation of meaningful engagement strategies.

This includes developing qualitative activities, such as interviews, focus groups, and participatory workshops, that elicit deep insights into stakeholder values, experiences, and needs.

I will also work with you to create tailored quantitative surveys and lead data analysis efforts to uncover trends, measure perceptions, and identify actionable social insights. My approach ensures that data collection and interpretation are grounded in context, supporting inclusive decision-making and informed program development.

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Training and facilitation

Creates effective programs aligned with client goals in agriculture and natural resources.

Offered training: Developing social indicators, survey design, designing and implementing engagement methods, human-centered program design, drivers of human behavior and program planning.

Facilitation support: I provide tailored facilitation support to help collaborative groups work more effectively together. This includes co-planning sessions, identifying shared goals and interests, and enhancing communication across diverse perspectives. My approach creates inclusive, goal-oriented spaces that build trust, foster alignment, and move groups toward meaningful and actionable outcomes.

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